Senior Product Designer & Strategy Lead.

I build AI-native products and complex digital platforms that bridge the gap between human needs and logical workflows. I approach design as a systems thinker. With 8+ years of experience in high-velocity environments, I’ve evolved from a UX designer into a strategy-led product owner. I focus on the product logic and scalable frameworks that allow products to grow effectively.

My toolkit includes Claude, Figma, and relevant MCPs, which I use for rapid prototyping to validate hypotheses early. I’m particularly effective at the intersection of AI and user experience - most recently owning the end-to-end build of ConvX, where I developed a scalable design system from scratch, and designing elegant, emotive designs for Tiffany & Co. (LVMH)’s onboarding programme. I’m at my best when I’m solving the "messy middle" of product trade-offs and building products from zero to one.

Outside of work, I run marathons and co-host a weekly podcast about film.