LHH: Face of Change

Challenge

Talent Solutions, a business unit within The Adecco Group, is rebranding and undergoing a global transformation. All 9 global brands sitting within the business unit will now be rebranded as LHH, making LHH the largest, global, end to-end-talent solution organisation. LHH will exist to help people, teams and organisations find and prepare for the next career challenge - to be “Ready for Next”.

LHH was looking for an integrated, global campaign, starting at the end of March 2022 in New York City. They approached us to discuss how to go about being the main solution for upskilling and development in the new post-covid world.

Solution

Working as a strategist alongside a multi-disciplinary team of filmmakers, behavioural scientists and designers, we created a new global advertising campaign for LHH featuring lenticular portraits by world renowned photographer, Rankin. The multi-million dollar digital campaign, launched in Times Square shows how people feel a range of emotions when asked if they are ready for their next work opportunity.

Central to the campaign was a global behavioural psychology study that Media Zoo commissioned called The LHH Readiness Index. This ground breaking study explores the difference between what people say and what people feel on a subconscious level. The creative captures these shifts in emotion using a range of photographic portraits using lenticular lenses and digital morphing technology.

My role in the project included primary analysis on the market, conducting stakeholder interviews and working with the team to deliver a set of recommendations to LHH for their internal and external communications campaign.

While in delivery, I worked with artists and photographers to craft the Face of Change portraits, and eventually liaised with the Rankin team to shoot and produce the portraits.