BrewDog Beer School

BrewDog believes that craft beer should be for everyone, and this belief underpins all of their business decisions. From providing home brewers with recipes free of cost to providing people a chance to own part of the BrewDog business, they want every beer lover around the world to share in their passion and be part of the revolution.

Beer School empowers customers to not just sit back and enjoy, but to be part of all the action. Every module was designed to both entertain and educate, thereby providing customers with the knowledge and tools to become beer experts themselves. When customers feel like they can taste and identify beers successfully, it gives them a feeling of accomplishment and ownership, which can feel very rewarding. 

When Beer School launched, the site reached 2000 sign ups in the first 12 hours.

My role in this project included leading and designing the user journey and designing the design system and UI of the site.