Tiffany & Co.
Essence of the Blue Box

Focus: Onboarding Experience Design

The Challenge: Crafting an onboarding journey that successfully immerses new hires into the 180-year heritage and legacy of Tiffany & Co.

The Solution: I designed the onboarding experience architecture for Tiffany & Co., focusing on a logical flow of narrative, heritage, and brand stories. I mapped the user journey to ensure that the transition from historical legacy to modern-day brand values felt seamless and immersive. Within the experience, I designed a sequence of bespoke and story-driven interactions that led the user through the "Essence of the Blue Box".

The Impact: Transformed the global onboarding process from a static document into an interactive, heritage-led experience that increased brand affinity for over 14,000 global employees.